Tuesday, January 17, 2006

7 Laws To Learn And Earn

7 Irrefutable Laws of Earning $100,000 or More Through Affiliate Programs
By Terry Dean
It's no secret.
Thousands of people have quit their JOBS and started earning money exclusively online. There are a lot of ways you can do it on the Internet...such as creating your own products, offering a service, licensing products, etc.
Some people have done it without having ANY products of their own. For example, my good friend Frank Garon earned $130,267.33 in one year online before he ever had a single product of his own.
He has since increased that income through also offering his own products, but affiliate income is still a major portion of his profits.
Here's how he does it...and how you can do it too.
1. Don't sell anything you don't own.
This rule is listed first for a good reason. You should never sell anything that you don't own
yourself. If you don't have enough faith in it's results to buy it yourself, then you have no reason to sell it to others.

Your reputation is worth everything online. Money comes and money goes, but reputation lasts forever.
Too often people are willing to jump on the bandwagon and promote whatever the hyped product of the week is...without stopping to think of the value of the product itself. No matter how many other people are recommending it, you shouldn't if you haven't bought it yourself.
Just a few months ago there was a popular product being sold in hundreds of ezines. I thought it must have been something to be endorsed everywhere. Yet, I went and purchased it...and was literally shocked. It wasn't anywhere near the hype, yet hundreds still were ready to jump on the bandwagon.
2. Only offer congruent products and services.
If your web site is about health products, then you definitely shouldn't be offering cigarettes in another program. It doesn't make any sense at all, yet I see this kind of thing done all the time.
If you sell golf products, then it doesn't make any sense to advertise the new Internet marketing course. Those just don't go together either.
Think niche. If you were in the golf business, you could sell golf vacations, golf clubs, golf subscriptions, golf training products, etc. You shouldn't be offering the new search engine optimization service or a gardening ebook.
Make sure everything you offer goes together. You should earn multiple streams of income, but they must all be related on the same subject.
3. Build an opt-in email list.
I sometimes sound like a broken record on this one, but that's because it's vital to your online success.
Ask any top business person what their most valuable asset. It isn't their products. It isn't their location. It isn't even their employees.
The most valuable asset to any business is their customer list. The most valuable asset to any Internet business is the opt-in email list. Your email list IS your Internet business.
If you don't have an email list, you don't have an Internet business.
Offer an affiliate product...and you earn money once. Offer a subscription to your opt-in email list and you earn money forever (from hundreds of offers you can make to that list).
4. Concentrate on your brand.
Use your opt-in email list to build a relationship with your subscribers. When they first subscribe, they may not know you from Adam. So tell them about yourself. Express your opinions.
Stick your neck out and tell them what you think. You have to give people a reason to know, like, and trust you.
You don't have to be the best writer on the planet. You don't have to be just like your favorite guru. Just write some things that are exclusively you in your emails.
Sure, some of them will get mad. Some will ask to be removed. Some will cuss you out. Deal with it. All of those simply mean you help them delete themselves from your list.
If you're just like everyone else, then why should anyone choose to buy from you?
5. Write your own endorsements and reviews.
Every affiliate program has solo ads, endorsement ads, and classified ads available. You can use them sometimes, but they should never become your only marketing pieces.
But on top of every ad you should have your OWN opinion of the product. You should tell your customers in your own words why they should buy this or that. Then use the ad copy you were given UNDER your own statements.
The same thing goes for online newsletters. You can use content and articles from other people, but every single email you ever send out should have something written from you...in your own words...at the top of it if nowhere else. It could be just a short ‘what's going on’ section or an editorial.
You don't have to be professional writer. You just have to have opinions and be willing to stick your neck out giving them.
6. Offer extra specials.
You don't have to do this every single time, but you should be making special offers for your list. Why should they buy a product from you instead of one of 1,000 other affiliates offering it?
Give them something extra they can't get from other affiliates!
You can tell them that if they buy affiliate product A from you...you'll give them this special report.
All they have to do is buy the product and then email you the receipt. You'll send them their extra bonus report right over.
It could also be an eBook, an email consultation, a phone consultation, an ad in your newsletter, a link on your special links page, etc. Give them something extra special with some of your offers and watch your checks soar.
7. Ask for the sale.
You have to ask for the sale. You can't be wimpy or shy. You can't just give away a lot of content hoping someone will click on your little link somewhere and magically decide to buy your product.
You have to tell your prospects and customers why they want and need your product. You have to tell them what they get when they buy.
If some subscribers get mad when you send them an offer, help them remove themselves from your list. It's funny, but all of my most profitable promotions have also had the most complaints and removes.
I've even had people email me saying, "If you're just trying to sell something online, then I don't even want your newsletter." Guess what? Remove them. That is the end purpose of your newsletter, any content you provide, or anything you do online.
This is a business, not a charity.


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