10 Favorite Marketing Books
I love ebooks. They've made me a lot of money over the past 2 years. Plus, customers love being able to get instant access to the information they want.
But sometimes you just like to sit down on the couch and read a good paper & ink book instead of one in a big 3 ring binder you've printed out.
For those occasions, here are a list of my ten favorite marketing books. These are all books I've read at least twice and know you will benefit from as much as I have.
They're not in any particular order as each one has it's merits. They can all be purchased from any bookstore or from http://www.amazon.com
Book #1: Internet Direct Mail by Stevan Roberts
Stevan Roberts, Michelle Feit, and Robert Bly have teamed up to create this book about how to create successful email marketing campaigns. It is on buying email ads, producing your own, and even renting lists. Plus, it has a special section on sample email ads.
Book #2: Getting Everything You Can Out Of All You've Got by Jay Abraham
Jay Abraham charges $5,000 an hour for consulting, but this book covers the basics of all the methods he uses. Although the section on Internet marketing isn't that good, the rest of the 21 techniques to increase your business can be used in any business...online or offline.
Book #3: Mail Order in the Internet Age by Ted Ciuba
Ted Ciuba has created the ultimate introduction to mail order and Internet marketing in this book. It really doesn't get very in depth on specific marketing techniques. It is one of the best motivational books I've ever read and will really have you working on your backend profits.
Book #4: Influence: The Psychology of Persuasion by Robert B. Cialdini
Influence was written by a psychologist, not a marketer. So it is written from a completely different angle than what you're used to. He details in here the 7 deadly weapons marketers can use to make sales...in person, in ad copy, online, anywhere. This book really took my copywriting to the next level.
Book #5: Advertising Secrets of the Written Word by Joe Sugarman
Joe Sugarman teaches the 17 steps to writing powerful ads...the 24 psychological triggers that make people buy...and the 57 points to remember when writing ads. It is the synopsis of his $1,500 copywriting seminars and it is one of the best books on copywriting I've read.
Book #6: There's a Customer Born Every Minute by Joe Vitale
Joe Vitale studied the life of P.T. Barnum and has created this work to help you create the Barnum mindset to running your business. P.T. Barnum is most famous for being misquoted as saying, "There's a sucker born every minute," although he never made such a statement in his life. Find out the truth and how you can use his secrets online.
Book #7: The Ultimate Sales Letter by Dan Kennedy
This is Dan Kennedy's 28 step system to writing powerful sales letters. Although this was specifically written for offline sales letters, you can still use this information and system to build your own hard hitting online sales copy. Dan is one of the best, and this will introduce you to his powerful methods.
Book #8: Poor Richard's Branding Yourself Online by Bob Baker
Bob Baker covers how to build your own Internet brand (such as what I've done) and teaches you how to become a celebrity in any field you want. He goes on to show technique after technique...and then twelve examples of branded online businesses. It's a great book and puts a lot of online ebooks to shame.
Book #9: Multiple Streams of Internet Income by Robert Allen
This is a good overview of online money making methods, although it is only a superficial review of them at times. What really stands out is the inclusion of all 5 letters Robert Allen used to create over $100,000 in sales from email alone online. It gives you a proven model of how to write powerful web copy.
Book #10: U-Publish.com by Dan Poynter
If you want to be a self-published author of any type and don't own this book, then shame on you. Dan covers the new publishing model of print-on-demand (not ebooks and not traditional printing). He then shows you multitudes of ways to sell your book online and offline.
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