-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-
Single Effort Produces Many Results
-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-
Today's topic is about re-using all of your efforts.
You have a finite
number of hours in a day, and once you use the hours
up, they are gone.
How can you use this time effectively, and gain many
results -
exposure, sales or new products - from these hours?
One of the principles that I teach my students to
leverage their effort
and to gain as many benefits as possible from an
effort expended just
once. To make sure that you are leveraging your
effort, always ask
yourself whether you will be able to re-use the result
of this effort,
whether it is “a single effort that leads many
results”.
A good example of the “one to many” concept is
writing an e-book. You
have to make the effort once (write the e-book), but
then you can sell
it as many times as you would like. You can create a
teleseminar based
on the e-book, you can also expand on each chapter of
the e-book to
create special reports or presentations.
The time you spend on tasks is precious. Even if it is
billable time,
and you are getting paid by a client for the work you
are doing, see if
you are gaining something from the efforts, besides
the fee. Did you
learn a better way to do a challenging task? Did a
client’s question
spark an idea for a new product? Did you learn
something today while
doing research for the client?
Over to you - let’s take action and see how you can
leverage some of
the things you are already doing this month:
- When talking on the phone or networking with members
of your target
market, listen carefully to questions they ask and
learn more about the
problem they are experiencing. Use what you learned to
write an
article, write a new report, or create a teleclass.
- Organize the articles you have written, the products
you have created
and the unfinished writings you have done this year.
Can articles be
expanded into reports? Can an ebook be a basis for a
seminar?
- Write and send out a press release. One newspaper
write-up or one TV
interview will be seen by many potential customers.
One press release
can put you in front of many potential customers.
Learn leveraging, so that when you create a product,
give a
presentation or teach a class, you can re-use the
material and make
money with it.
HOW TO DO PR: Learn how to get in front of MANY people
by using your PR
campaign. Shannon Cherry, who’s worked as both a
reporter and a PR pro,
will share her insider knowledge on how to write press
releases that
attract a reporters' attention, get in a reporter's
little black book
of experts, develop a 300-word powerhouse that
catches the attention
of thousands and much more.
This is a one hour teleclass, which will take place on
August 25th, at
2pm Eastern. Special pricing: $27 until midnight
today, 8/11, $37 after
today. Register here:
http://avocadoconsulting.com/rlinks/ztelepr
-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~
Latest Posts in the Small Business Marketing Blog
-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~
- How to Use your Blog to Track your Goals
- How To Promote your Business Online
- Win membership at MarketingSalad.com and more -
Special Events for
Women
Read and comment on them at
http://OnlineMarketingBlog.com
-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~
About Biana Babinsky, your Online Business Coach
-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~
Biana Babinsky is the online business coach, who helps
business owners
market better online. She coaches experts - coaches,
consultants and
other solo professionals on how to create passive
income online, sell
more products and services and improve the bottom
line.
Biana takes on a very limited number of one on one
students to help
them reach their online business goals. To discuss how
you can become a
one on one student, contact Biana at
http://avocadoconsulting.com/contact
-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~
About this Newsletter
-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~
Please share this newsletter with your business
colleagues and
associates. We only ask that you forward the whole
newsletter; not just
a part of it.
If you received this newsletter as a forward,
subscribe to the
newsletter to receive marketing articles, tips and
ideas. Subscribe at
http://avocadoconsulting.com/free_newsletter.html
Biana Babinsky
Effective Online Marketing
http://www.avocadoconsulting.com
113 McHenry #212 Buffalo Grove, IL 60089
