Sunday, August 21, 2005

Best Kept Secret

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The Best Kept Secret in Online Marketing
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If I had to pick a very useful, yet most overlooked online marketing
tool, that will be web site statistics. Your web site statistics
contains a lot of general information about your web site – how many
visitors come to your web site, which ip addresses those visitors have,
which operating systems, etc. It also contains very interesting
information to help you understand how your web site visitors behave on
your web site, which online marketing campaigns work, and which search
engines rank your web site on your favorite keywords.

If you are not analyzing your web site statistics at least once a week,
you are missing out on bringing in more sales, bringing in more
targeted traffic and many potential new product ideas. In the
Understanding your Web Site Statistics Report I discuss how to
understand your web site statistics, and how to use the information
available in your statistics to improve your overall marketing
strategy. Here are a few things that I mention in this report, you can
get the whole report at http://avocadoconsulting.com/rlinks/zws

- Understanding what is happening on your web site. Knowing how the
majority of your visitors behaves on your web site is very important.
Many web site owners I know try to guess how their visitors behave, and
base their web site changes on these guesses. Don’t guess - find out
exactly how your web site visitors behave, and base all of your
marketing efforts on this concrete information.

- Learn what the real entry pages on your web site are. Many web site
owners think that every visitor who comes to the web site, starts
browsing it from the main page. This is not true - any page on your web
site can be an entry page(the first page on the web site that your
visitor sees). Learn which pages are used as entry pages, and use this
information to further your marketing effort.

- Is your search engine optimization campaign working? Use your
statistics to find keywords that your visitors use to find your web
site, and see if these are the keywords you want your visitors to use.
Many times my clients receive traffic to their web site, but it is not
for the keywords they actually optimize for.

If you are selling tapes and reports that help women relax and simplify
their lives, but your get traffic searching for “business toolkits”,
you will not get any sales from this traffic. On paper everything looks
great – you are getting traffic from search engines; however, after
analyzing your web site statistics you will see that they keywords are
not good, and, thus, will not produce sales for you.

Refer to your web site statistics on a regular basis - it will provide
you with tools and information to sell more products and services.

To learn more how to use your web site statistics, get the
Understanding your Web Site Statistics report at
http://avocadoconsulting.com/rlinks/zws


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Latest Discussions at MarketingSalad.com
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Here is what we are discussing at MarketingSalad.com:

- High coaching rates and low cost products - how to reconcile the two
for your practice.
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discussion board

For for instant access to these discussions and resources, join us at
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About Biana Babinsky, your Online Business Coach
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Biana Babinsky is the online business coach, who helps business owners
market better online. She coaches experts - coaches, consultants and
other solo professionals on how to create passive income online, sell
more products and services and improve the bottom line.

Biana takes on a very limited number of one on one students to help
them reach their online business goals. To discuss how you can become a
one on one student, contact Biana at
http://avocadoconsulting.com/contact