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Distinguish your Blog
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Business bloggers are happy that blogging is becoming
mainstream. Being
mainstream means more of your target customers know
what blogging is,
and are much more likely to read your blog. However,
your competitors
have also heard about blogging and are now starting
their own blogs in
record numbers.
So how do you make your blog stand out from
competition? What makes
your customers to keep coming back to read your blog,
and not your
competitors’? Let’s look at how we can make your blog
appealing to your
audience:
- Keep your blog fresh. Many business owners start a
blog, write a few
posts, and when they don’t see any results from
blogging in the first
few weeks, they stop. Keep your blog fresh, post new
and interesting
posts at least 2 times a week. This will keep your
customers coming
back to your blog on a regular basis.
- Keep your blog interesting. Have you been to one of
those meetings
where the speaker is monotonously speaking about
increasing
productivity, while the audience is busily maximizing
productivity by
napping in their chairs? Don’t turn your blog into
one of these
boring, monotonous and predictable talks. Instead,
vary the way you
structure the posts and make them interesting. A funny
(yet relevant)
story that illustrates your point goes a long way in a
blog.
- Keep your blog on topic. Last year I subscribed to a
blog that was
supposed to be about marketing, but it soon drifted to
posts about the
author’s life and friends. I quickly unsubscribed. I
usually subscribe
to a blog when I am interested in the topic; if the
author changes
topics on me, I will very likely unsubscribe.
Over to you – let’s take action. How can you
distinguish your blog from
competitors’ blogs?
- Make updating your blog a priority. Update your blog
at least two
times a week. Some blogging software lets you create
posts and
post-date them, so feel free to write posts once a
week, and than
post-date them.
- Write interesting posts. When the information is
useful and not
boring, customers are apt to come back to read the
posts.
- Stay on topic. Your business blog should be of
interest to your
target market. If you start blogging on topics that
don’t interest to
the target market, the target market will stop
reading.
Distinguish your blog from the competition – by doing
so you will gain
and keep loyal readers who will become loyal
customers.
Learn how to create your own business blog, that will
attract more
customers to your business. The audio of last month's
Blogging for
Business Teleclass is now available for sale. Receive
the teleclass
worksheet and the audio file of the teleclass for only
$37. Go to
http://avocadoconsulting.com/rlinks/zbt for more
information.
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About Biana Babinsky, your Online Business Coach
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Biana Babinsky is the online business coach, who helps
business owners
market better online. She coaches experts - coaches,
consultants and
other solo professionals on how to create passive
income online, sell
more products and services and improve the bottom
line.
Contact Biana at http://avocadoconsulting.com/contact
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