Wednesday, July 27, 2005

Your Expertise

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Show your Expertise
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When we go to a doctor, take our favorite pet to a vet
or hire someone
to paint our house, we all want to deal with experts.
We want to hire
someone who has made a career out of helping people
with the same
issues as we have now.

Thus, it is no wonder that when your customers need
help, they want to
hire an expert too. Whether they are looking for a
relationship coach,
PR consultant or a professional organizer, your
customers need to know
that you are an expert in your field. They need to
know that when they
need help, they can put their trust in an expert -
you!

So how do you become an expert in your field? Let’s
take action – use
these five steps to start your journey to being an
expert:

- Learn from other Experts. Are there professionals in
the fields
similar to yours, who you consider experts? How did
they become
experts? Can you adopt some of the strategies that
they have used for
your own expertise building?

- Become an Authority in your Field. Demonstrate your
expertise by
joining online networking forums and discussion lists
and sharing tips
and ideas. By answering members’ questions you will
help them and
demonstrate your expertise at the same time.

- Publish a Blog. I subscribe to about a dozen expert
blogs that I read
on a constant basis. These are the people whose
expertise I respect,
and who are experts at what they do.

Publish a blog with information and news in your
expertise and watch
the recognition of your expert status soar. Learn how
to start
publishing your blog today:
http://avocadoconsulting.com/rlinks/zbr

- Publish a Newsletter. Even if people don’t read
blogs, they read
their email. Some people ask me if they should publish
a newsletter OR
a blog. I tell them to publish a newsletter AND a
blog, in order to
reach the largest audience with their expertise.

- Become an Author. Almost all the experts I know have
one thing in
common - they have published something. This something
can be an
article in the local newspaper, articles on their web
site, books,
ebooks, reports, and everything in-between. Being an
author lends you
more credibility and expert status among your clients.
Learn how to
create and publish your ebook:
http://avocadoconsulting.com/rlinks/zebook

Start taking action on these steps today, to be the
expert that your
customers want to hire!

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About Biana Babinsky, your Online Business Coach
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Biana Babinsky is the online business coach, who helps
business owners
market better online. She coaches experts - coaches,
consultants and
other solo professionals on how to create passive
income online, sell
more products and services and improve the bottom
line.

Contact Biana at http://avocadoconsulting.com/contact

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About this Newsletter
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Please share this newsletter with your business
colleagues and
associates. We only ask that you forward the whole
newsletter; not just
a part of it.

If you received this newsletter as a forward,
subscribe to the
newsletter to receive marketing articles, tips and
ideas. Subscribe at
http://avocadoconsulting.com/free_newsletter.html

Biana Babinsky
Effective Online Marketing
http://www.avocadoconsulting.com
113 McHenry #212 Buffalo Grove, IL 60089