What types of keywords convert into sales?
Here's a tip... I have a client that thinks his
business is light bulbs. He sells fat ones, skinny
ones, compacts, 12 volt, fluorescent... pretty much
all kinds. It took a lot of convincing to get him to
see things from the customer perspective.
He used his statistics package to find out how people
were finding his site, and optimized various pages for
those keyword phrases. But as you'll remember from
"Nothing but 'Net," your own stats package reveals how
people found your site, but not what the majority of
people are actually searching for. You might be
targeting the wrong keywords.
A better idea would be to use the Search Term
Suggestion Tool at Overture. At least now, you can
begin to see what people are actually searching for...
not what you "think" they're searching for.
The only problem with the Overture tool, is that it
doesn't tell us how many competing web pages there are
for the keyword phrase, or how many visitors we can
expect from those keywords. That's were a tool like
Nichetracker comes in.
Using Nichetracker, we break down the customer's
keyword into a single root word like, "light" and
quickly discover the target audience is actually
looking for "recessed lighting" and "patio lighting,"
not light bulbs.
We overhauled my client's site from being optimized
for various light bulbs, and changed the keyword focus
to reflect user habits. Once we put up informational
pages on the different types of mood lighting, orders
for his light bulbs went up 287% in less than three
short months. That's almost triple the sales in three
months!
Remember, the focus of your site must be about them...
the customer, not you, your objectives, or the
keywords "you think" are important. Your web site must
be optimized for two things... what your customer is
searching for and what the customer wants.
If you focus on user behavior rather than popular
keywords, you'll capture more of the right kind of
traffic - buyers - to your site. A monthly
Nichetracker subscription costs less than a couple of
soda and pizza. What you'll get from it... is
priceless. You'll learn exactly how to find high
traffic keyword phrases, with little or no
competition.
You'll also discover user behavior patterns, how
different industries and products, have very unique
search habits, so you'll know, exactly what keywords
they use while searching. No guessing, pure science.
It's almost spooky. It's like being inside your
prospect's head. You'll know how someone will search
for something, before they actually sit down in front
of the computer and start searching. Wouldn't you like
to be armed with tips like this, before you create
even a single web page?
by Michael Campbell
Author of....
Revenge of the Mininet... Advanced search engine
linking strategies and diagrams for increased revenue.
Clickin' it Rich... The complete work from home
business training system for new affiliates.
Nothing but 'Net... Simple internet marketing strategy
that made $750,000 in less than a year.
Internet Marketing Secrets Newsletter... Learn how to
harness the money making power of multiple internet
revenue streams like search engines, affiliate
programs, paid advertising, opt-in email, newsletters,
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